How To Apply
UCP BA (Hons) Digital Marketing and Communications

BA (Hons) Digital Marketing and Communications

The Open University

course overview

Peterborough is leading the advancements in 5G digital technology as we’re one of the first cities in UK to become Gigabit superfast – that means 5G for everyone and further growth and developments in digital marketing.

The largest sector of employment in the Peterborough region is the business and professional fields, with the majority of jobs advertised in sales and marketing. Local employers have identified local skills gaps and a desire to recruit locally.

To address this we worked closely with industry to design course content to ensure that students are equipped with industry-standard skills to enable them to compete effectively in the digital marketing and communications job sector upon graduation.

At the academic level, students will be introduced to a critical and analytical framework where they are encouraged to look beyond traditional analysis to consider the social and environmental elements in the networked world, to consider how the online world has changed the face of marketing and to create their own online identity for their professional development.

Our collaboration has identified a need for graduates with practical knowledge of both content management and technical skills in digital marketing, as well as an enhanced business and commercial awareness, and practical skills within areas such as project management and social media marketing.

The capstone module in level 6 is an opportunity to bring all of their practical skills and competencies and academic knowledge together into a traditional dissertation, or a more practical project involving a digital artefact.

Employability and personal development modules are included at each level of the course. This culminates in the Professional Placement module in the final year, which requires the student to engage in a work placement, either during term time or over the summer vacation.

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).

The courses at University Centre Peterborough are studied in smaller class sizes compared with other universities, a typical class size is under 30 students.

Download Course Specification

5 GCSE grades C/4 or above, including English, Maths and 72 UCAS points, which should be from a related subject in one of the following:

  • A Levels
  • BTEC Level 3 National Diploma
  • IB Diploma
  • Access to HE (45 credits)
  • Related work experience
  • Overseas qualifications are judged to be equivalent to the above

Students who do not qualify by any of these qualifications may be offered an interview to discuss equivelant qualifications and previous experience.
We accept A Level General Studies and AS levels when combined with other full qualifications.
If English is not your first language, you will require an IELTS score of 6.0 or above or an equivalent English Language qualification.

If you have completed the FdA Digital Marketing & Communications at UCP you can start Level 6 of the BA (Hons) Digital Marketing & Communications to obtain a full honours degree. You must also take a bridging module, on completeion of the course, in the summer term.

Mature students or students who do not have the above qualifications can contact our admissions team on 01733 214466 or to discuss equivalent qualifications or relevant work experience.


We can accept a wide range of overseas qualifications and use UK NARIC to compare qualifications. For advice about overseas qualification conversion call the Admissions Office on 01733 214466 or email


To find out more about UCAS tariff points and how they work, visit

We accept a wide range of qualifications such as A-levels (you must have grades for at least two A-levels), BTEC, Cambridge Technicals, International Baccalaureate (IB), NVQ Level 3, Access to Higher Education and Scottish Advanced Highers.

The tariff points for qualifications can be added and combined together (e.g. A-levels plus BTECs).

The UCAS points for A-level General Studies, AS-levels and the EQP (Extended Project Qualification) are accepted when combined with other full qualifications.


APCL relates to learning completed through an earlier course of study. If you have previously completed a course which is relevant to your proposed course you should make this clear when you apply. For this to be eligible for consideration you must be able to provide certification, which shows your success in a final assessment for that course. Learning must be completed in the last five years or further evidence of updating will be required. Simple participation in a course or an attendance certificate is not sufficient.


We offer students flexibility in their studies, by recognising learning they may have completed elsewhere before they apply. The Accreditation of Prior Learning process ensures that we can take this into account when determining the modules you must study. It is important that you identify any relevant prior learning when you apply. If your previous study specifically relates to modules on the course you wish to undertake we may approve a reduced programme of study, thus shortening the time it takes to obtain your award. Where this relates to learning completed through an earlier course of study, this is called Prior Certificated Learning, and where learning has been achieved through relevant work or experience, this is referred to as Prior Experiential Learning. Claims must be approved before you commence a course.


It is important to understand that the APEL process does not award academic credit for experience alone, but for learning which can be shown to have been achieved through that experience. Students are required to prepare an individual case for the credit arising from their learning experiences. This normally means that a student receives support in the preparation of a portfolio, which evidences their claimed exemptions for entry. This portfolio of evidence is then submitted for assessment and the possible award of academic credit. Alternative methods of assessment of evidence may be available but needs to be discussed with the Admissions team or Course Leader.

You must take modules worth 120 credits at each level of the course. Each module is worth a specified number of credits.

Year one for full-time students (Level 4)

  • Media and Marketing Enviroment (30 credits)
  • Academic and Business Skills (15 credits)
  • Writing for Media Platforms (15 credits)
  • Introduction to Digital Publishing (15 credits)
  • 21st Century Marketing (30 credits)
  • Digital Asset Development (15 credits)

Year two for full-time students (Level 5)

  • Research and Employability Skills (15 credits)
  • Social Media Marketing (15 credits)
  • Measuring Success (15 credits)
  • Copyright, Images and Ethics (15 credits)
  • Integrated Campaign Management (30 credits)
  • Understanding Consumer Behaviour (15 credits)
  • Project Preparation (15 credits)

Final year for full-time students (Level 6)

  • Undergraduate Major Project (30 credits)
  • Computer Mediated Marketing (15 credits)
  • Leading Innovation (15 credits)
  • Advanced Digital Publishing (15 credits)
  • Professional Placement (15 credits)
  • Public Relations (15 credits)
  • Digital Data Insight (15 credits)

A typical 15 credit module is 150 hours which includes 36 hours of tutor led delivery and 114 hours of recommended independent study.  A typical 30 credit module is 300 hours which includes 72 hours of tutor led delivery and 228 hours of recommended independent study.  A full-time student should expect to undertake 30 additional hours per week during term-time.

  • For details of classification of awards please refer to page 140 of Academic Regulations.
  • For details of progression and module scenarios please refer to page 129 of Academic Regulations.
  • For details of compensation scenarios please refer to page 106 of Academic Regulations.
  • For details of assessment offences please refer to page 85 of Academic Regulations.
  • For details of how we will inform you of changes to modules please refer to page 2 of the terms and conditions.

When studying this course at University Centre Peterborough, we will timetable your lectures as two full days a week over two semesters per year (part-time will be one to two full days a week over two semesters per year).

We are able to offer this convenient timetabling to our students as we are a smaller institution so we can timetable our staff and resources more efficiently.

Over the duration of your course, teaching will be delivered by the following methods:

Year one for full-time students (Level 4)

  • 30%     Lectures
  • 50%     Seminars
  • 20%     Workshops

Year two for full-time students (Level 5)

  • 55%     Lectures
  • 25%     Seminars
  • 20%     Workshops

Final year for full-time students (Level 6)

  • 40%     Lectures
  • 5%       Seminars
  • 55%     Workshops

There are two semesters per year and each semester is up to 15 weeks which includes up to 12 teaching weeks and 3 assessment weeks.

If studying full-time you will be in classes, seminars and tutorials for approximately 15 hours per week and will spend the rest of your time in independent study and extra-curricular activities including work placement if not embedded in your course. We recommend that full-time students allow an additional 30 hours per week for additional study.

The campus is open Monday to Friday throughout the year and you will also have 24/7 access to a virtual learning environment (VLE) with e-books, journals and abstracts plus teaching resources and interactive tools.

Timetables are available at least 6 weeks before registration and you can refer to the academic calendar for examination weeks and resit periods.

The days of the week you study may change each year and in some circumstances one of the full days might have to be split into two half days, but we aim to keep these as full days where possible.

Throughout the duration of your course you will be assessed by the following methods:

Year one for full-time students (Level 4)

  • 90%     Coursework
  • 10%     Practical Exams

Year two for full-time students (Level 5)

  • 85%     Coursework
  • 10%     Written Exams
  • 5%       Practical Exams

Final year for full-time students (Level 6)

  • 70%     Coursework
  • 5%       Written Exams
  • 15%     Practical Exams
  • 10%     Placement

We will provide, by the beginning of the first week of each semester, a current module guide with all the information you need for each module, including details of assessment tasks, the deadlines for these tasks, the required format and any relevant guidance.

Formative assessment opportunities are written into all module plans to provide students with on-going feedback.  End of semester assessments will have formative opportunities in weeks 9 or 10 of the semester.  In addition revision sessions will be held in week 12.

Your final degree classification is calculated as an average of your highest 60 credits at Level 5 and all credits at Level 6.

  • 70%+         First
  • 60-69%     2:1
  • 50-59%     2:2
  • 40-49%     Third

Visit our published documents and policies page for The Open University regulations.

As the course is timetabled as full days during the week when studied full-time, this also gives you the flexibility to find a work placement, internship or volunteering opportunity which will improve your employability after you graduate. All students are encouraged to identify work experience in addition to their work placement to aid their career development. We will support you to identify work experience in addition to your work placement to aid your career development. In your final year as part of the Professional Placement module, you will engage in a work placement, either during term time or over the long summer vacation.

Chris Pursehouse is the Course Leader for the Foundation Degree (FD) and BA (Hons) Digital Marketing and Communications at University Centre Peterborough. He has been teaching since 2008 when he joined University Centre Peterborough as a lecturer in Business Studies and became course leader of the Accounting degree in 2012.

He has worked in the marketing Industry for over 25 years and have experience in the specialist battery, packing and publishing industries in a variety of different marketing roles. He has been responsible for all aspects of the marketing mix and have undertaken international marketing as well. More recently he has undertaken some research for Travelex and CAB. He is also a Senior Fellow with the HEA, an international recognition of his commitment to professionalism in teaching and learning in higher education.

His marketing experience led him to develop his interest in photography as he often had to take photos of new products and news stories for the company magazine and website.


  • Postgraduate Degree in Management, University of Northampton
  • Masters in Business Administration, University of Northampton
  • Diploma in Marketing, Cambridge Regional College
  • HND in Business, University of Huddersfield
  • Professional Graduate Certificate in Education (PGCE), University of Northampton.

Just some of the future careers for graduates after completing the course include:

  • Digital Marketing Manager
  • Social Media Manager
  • Content Manager
  • Marketing Manager
  • Business Development Executive
  • Marketing Executive
  • Sales Executive
  • Public Relations Manager

Successful completion of modules will allow students to apply for The Professional Certificate in Marketing (Digital Marketing) from the Chartered Institute of Marketing (CIM).

You can also continue your development by studying professional qualifications from the Chartered Institute of Marketing (CIM).


Full-time: 3 years (2 full days a week over two semesters per year)

Part-time: 4 years (1-2 full days a week over two semesters per year)

The tuition fees for full-time undergraduate students will be £8,000 per year, which is lower compared with many other universities.

Fees for part-time study are pro-rata depending on the number of credits you are studying (i.e. 90 credits per year will be 75% of the tuition fee).

There may be additional costs for this course which are not covered by the tuition fee.

In this prospectus we will give you clear and accurate information so you can make the best choice for a successful future

Download Prospectus
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