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UCP News University Centre Peterborough Students Pitch Campaign to Giant and Nene Park Trust

University Centre Peterborough Students Pitch Campaign to Giant and Nene Park Trust

Our Level 5 Digital Arts students have spent the semester working on an integrated campaign around Giant’s women’s bike brand, Liv. This live brief, part of their Integrated Advertising module, tasked the students to develop creative aimed at women aged 18-55, encouraging them to adopt a healthy lifestyle through cycling.

The creative they produce for this modules will potentially be used alongside the promotion of the new Giant shop, opening soon at Nene Park, which allows customers to hire Liv and Giant bikes.

The students were tasked with researching the best form of media to use, as well as developing the creative plan. In groups, they created preroll videos, which can also be displayed on the screens in the shop, and radio adverts. Once these had been created, they were also tasked to work individually to create accompanying creative; this could include posters, social posts, animations or more.

Representatives from both Giant and Nene Park Trust were then invited into the University to hear the students’ pitches and see how they have brought the brief to life. Amongst these was Giant’s European Marketing Manager, Collette Clensy, who commented on the work, saying, “The students’ commitment to the project shined in their varied creative approaches, demonstrating their teamwork, presentation, marketing and design skills”. Collette continued, “Looking at different ways to deliver a product to consumers, they presented research into the target market; they proposed varied plans for connecting with customers through advertising. It is inspiring to see their motivation and dedication to the assignment goals.”.


This was an invaluable experience for the students, not only to work with large brands as clients, but to also experience the process of taking a brief through to pitch. Thank you to the teams at Nene Park Trust and Giant for providing our students with this opportunity, taking time out of your busy schedules to attend the pitch and providing expert feedback on their work.

If you would like to learn about creating integrated advertising, click here:

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