University Centre Peterborough Pitch Their Integrated Campaigns to Local Businesses

Our Level 5 Business Management (Marketing) and Level 5 Digital Marketing and Communications students have been working this semester on integrated marketing campaigns, for two local businesses, and this week they pitched their ideas to them.

Our Digital Marketing and Communications students travelled to the Peterborough Rowing Club headquarters to showcase their campaign. The aim of this campaign was to increase membership to the club, they pitched to do this by creating campaigns for paid and organic content, developing an appropriate mail drop campaign as well as writing press releases to be used. The feedback from the Rowing Club’s Chair of Rowing Committee, Peter Forrest, was incredibly positive, he said, “what we were presented was very helpful, we appreciated the work the students have done. We particularly liked the new strapline and the use of images”.

Alongside this, our Business Management students hosted Peterborough Soup Kitchen at the university. Pitching their campaign to them, they ran them through the intricacies of the proposed rebrand, designs to recreate the website to make it easier for people to donate, how they will use press releases and whom to send them to raise awareness as well as how to curate their social media channels to be more aligned.

All of the work impressed Maxine Drake, Dave Ribakovs and Kevin Browne from the Peterborough Soup Kitchen, they commented, “The whole pitch was very impressive, it was more in-depth and comprehensive than we were expecting” they continued, “It was very eye-opening, and showcased how we can be doing a lot more”.